At Mindscope, it’s our mission to help you stay ahead of the competition.
As you may know, on January 7th, 2019, Indeed is implementing a change that will affect how your jobs appear in search results on their US and Canadian sites.
In less than 3 months, any jobs sent to Indeed from recruitment-based companies will no longer be eligible for inclusion in organic search results. This means that any jobs posted to Indeed by recruiters in the US and Canada will require paid sponsorship.
Here are 3 ways to thrive through Indeed 2019:
1. Diversify your job postings
With Indeed’s pending changes demanding a deeper wallet, you may want to consider optimizing your presence on free job boards. Expanding your reach to additional sites will prevent your candidate pool from going dry.
Mindscope already integrates with Dice, Monster, and Zip Recruiter for posting. In light of Indeed 2019, we’re actively working to give you access to even more great job boards – including Glassdoor!
2. Monitor your traction before sponsoring
Before spending your hard earned money on sponsoring job posts, it’s wise to find out which roles give you the most traction on Indeed.
One way to do this is by making use of the ‘marketing source’ widget in your Mindscope database. We also offer a variety of reports that allow you gain data driven insights into where your sponsorship budget will be best spent.
3. Revisit your web integration & social media
Oftentimes, recruiting companies view their website and social media as secondary resources to job boards. However, leading firms are realizing the benefits of optimizing their own channels through advertising, SEO and high-quality ATS integrations in order to attract applicants.
How functional are the job boards on your website and Facebook page? With Indeed’s coming changes, it’s beneficial to revisit these resources to identify areas of improvement.
If you haven’t already upgraded from an iFrame to a Mindscope API integration, now is the time.